The Rock My Adventure Story

In 2009, I took my first solo trip through Africa – backpacking, volunteering and overlanding from Nairobi to Cape Town. I fell completely in love with the continent – the people, the wildlife, the scenery. I felt alive like never before.

When I returned home, I couldn’t get Africa out of my mind and returned as often as I could, eventually landing myself a job as a tour guide in Zambia and Malawi in 2012.

Back in the UK in the UK a year later, contract over, I was missing Africa terribly. Browsing the internet one day, I realised that there was very little information online about backpacking through Africa, something I had a lot of experience in, so I started my own travel blog (Helen in Wonderlust) to help dispel the myths about the continent, to share information and to encourage and help others travel too.

My blog became my passion, and in my spare time, I continued to travel and write. Over the next 3 years, my readership grew and people came to me for advice as an Africa travel expert. I received dozens of emails and messages every week from people who wanted to travel Africa, just like I did.

Then in 2016 I decided to run my first tour to Kenya.

I wanted to show people the Kenya I fell in love with. I broached the idea to my Kenyan friends (who loved it) and set the wheels in motion.

I called it the ‘This is Kenya’ tour.

Much to my surprise and delight, the tour sold out and it turned out to be a great success.

In fact, it was so awesome that I decided to do it again the following year. Wanting to do things properly, I’d already set up as a fully-fledged tour company but having a full-time job meant that I was limited in how many tours I could run per year.

But whilst planning the 2017 Kenya tour I was made redundant from my job in experiential marketing and event management. I immediately realised that this was my chance to turn my passions (my blog and my tours) into a full-time business, so that’s what I did.

Rock My Adventure was born and the rest, as they say, is history.

We’re now in our 4th year of operations, running trips to Kenya, Rwanda, Uganda, the DRC, Tanzania, Malawi, Zambia, Zimbabwe Botswana, Namibia, South Africa, eSwatini (Swaziland), Mozambique, Morocco and Sierra Leone, with more destinations coming soon!

I hope you can join us in Africa!


Helen x


Experience the magic of Africa on one of our small group African adventure tours!

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