Who We Are, What We Do and Why We Do It!





We offer small group African adventure tours that incorporate the best elements of solo travel, with the best elements of more traditional group tours. We bring together solo travellers, couples, and small groups for fun, laid-back flashpacking trips.

Our aim is to ensure you have an amazing experience in Africa by organising an epic and culturally immersive itinerary, at an affordable price, with a group of friends built-in, but without the stress of planning everything yourself.

We want to show you the authentic and real Africa we know, love and respect. We want to give you the experiences we’ve had (without the hard work) whilst interacting with and giving back to the local communities we visit along the way.

Each tour is created by passionate Africa travel expert Helen in Wonderlust in collaboration with the best local experts, guides and companies to ensure we travel responsibly and support great local businesses and social enterprises.

Rock My Adventure tours are special (have a read of our testimonials page). We show you the real Africa, not just the epic safaris and bucket list activities (although we have all of those too), but we also include local experiences, history, nightlife, adventure, culture and everyday life in Africa – we cover it all!

Our trips do not feel like a ‘tour’, not in the traditional sense anyway. Everything is organised, but our style of travel is relaxed and informal, similar to independent travel, but you will travel as a group of friends and have a group leader. The group leaders are there to facilitate the tour and ensure you have a safe, enjoyable, and hassle-free trip. They will manage the logistics on the ground and give you day-to-day assistance when needed.

We work with the best local guides & companies to provide you with the African adventure you’ve always dreamed of, whilst supporting lots of great local businesses and social enterprises. We’re passionate about travelling responsibly, to ensure that we show the utmost respect for the cultures and communities we visit and leave no trace. We choose our local partners with this in mind. 

We go on amazing safaris, climb mountains and go gorilla trekking, but we also visit local markets and villages, we take you off the beaten path, we go to the local bars and restaurants and introduce you to our local friends along the way.

Some of the places we travel to are notoriously difficult, expensive, and lonely to travel to by yourself, so we solve that problem by providing you with a ready-made group of travel buddies! Our groups are limited to 12 people to ensure that the trips don’t feel too ‘tour’ like. This allows us to get to know each other properly and make friends as we go.

We also like to leave a little bit of flexibility in our itineraries so that you can explore and do your own thing if you want to. This is your holiday!

Our Story

In 2009, I took my first solo trip through Africa – backpacking, volunteering and overlanding from Nairobi to Cape Town. I fell completely in love with the continent – the people, the wildlife, the scenery. I felt alive like never before.

When I returned home, I couldn’t get Africa out of my mind and returned as often as I could, eventually landing myself a job as a tour guide in Zambia and Malawi in 2012.

One year later… back in the UK, contract over, I was missing Africa terribly. So I started reading travel blogs for some inspiration. I soon realised that there were a) a lot of misconceptions about Africa and there were very few travel bloggers travelling in and writing about Africa. 

Africa was seen as a dangerous (thank you media) or difficult and frustrating (partially true) place to travel. Or as a luxury, once-in-a-lifetime type of holiday. There wasn’t much online about everyday Africa, or the backpacking side of Africa that I had experienced.

So, I started my travel blog, Helen in Wonderlust, to share information on how to travel, dispel myths about the continent, and encourage and help others to visit Africa.

My blog became my passion, and in my spare time, I continued to travel and write. Over the next 3 years, my readership grew and people came to me for advice as an Africa travel expert. I received dozens of emails and messages every week from people who wanted to travel Africa, just like I did.

In 2016 I decided to run my first tour to Kenya. I wanted to show people the Kenya I fell in love with so I broached the idea to my Kenyan friends, who run a camp in the Masai Mara, they loved it and so we set the wheels in motion.

I called it the ‘This is Kenya’ tour run by Helen in Wonderlust Tours and Much to my surprise and delight, the tour sold out and it turned out to be a great success.

In fact, it was so awesome that I decided to do it again the following year. Wanting to do things properly, I’d already set up as a fully-fledged tour company but having a full-time job meant that I was limited in how many tours I could run per year.

Whilst planning the 2017 Kenya tour I was laid-off from my job in marketing and event management. I had two choices – apply for a new job at the company or turn my passion into a full-time business – the choice was easy.

Rock My Adventure was born and the rest, as they say, is history.

We’re now going into our 6th year of operations and are now running trips to 15 different countries in East, West, and Southern Africa and getting rave reviews from our customers.

It’s been an amazing few years, with hundreds of new friendships made and some incredible adventures across the continent. I hope you can join us one day…

Feel free to get in touch if you have any questions and we’ll be happy to answer!

Helen x

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Email: [email protected]

Phone: +447809710257

Address: 353 - 355 Station Road, Bamber Bridge, Preston PR5 6EE

Rock My Adventure is a Member of:

We are members of Protected Trust Services an association that operates a trust account to provide financial protection for the consumer.