Our Story

In 2009, I took my first solo trip through Africa – backpacking, volunteering and overlanding from Nairobi to Cape Town. I fell completely in love with the continent – the people, the wildlife, the scenery. I felt alive like never before.

It was the most incredible experience of my life up until that point and when I returned home, I couldn’t get Africa out of my mind.

I literally dreamed of Africa every single day and returned as often as I could, eventually landing myself a job as a tour guide and project leader for a volunteering expedition in Zambia and Malawi in 2012.

I was working for The Book Bus, an incredible project that works alongside locals (not taking any jobs). It was amazing, life-changing and challenging all at once, but little did I know at the time that it would set the wheels in motion for what was yet to come.

One year later… back in the UK, contract over, I was missing Africa terribly. So I did the only sensible thing and I started planning my next trip, looking on the internet and travel blogs for inspiration.

I soon realised that there were a) lots of misconceptions about Africa and b) there were very few travel bloggers travelling in and writing about Africa because of those misconceptions.

Africa was seen as a dangerous (thank you media), a difficult and frustrating (sometimes true) place to travel. Or as a luxury, once-in-a-lifetime type of holiday. Or as somewhere that you could go as a volunteer.

There wasn’t much online about the real, incredible, everyday Africa that I had fallen in love with, or the backpacking side of Africa that I had experienced and witnessed firsthand.

So, I started my travel blog, Helen in Wonderlust, to share information on how to travel in Africa, dispel myths about the continent, and encourage and help others to visit Africa safely, adventurously, and on a reasonable budget.

My blog became my passion, and in my spare time, I continued to travel and write. Over the next 3 years, my readership grew and people came to me for advice as an Africa travel expert.

I received dozens of emails and messages every week from people who wanted to travel Africa, just like I did.

In 2016 I decided to run my first tour to Kenya. I wanted to show people the Kenya I fell in love with so I broached the idea to my Kenyan friends, who run a camp in the Masai Mara (and happened to be over in the UK for a wedding) and they loved it.

So we talked itineraries and set the wheels in motion.


Tanzania & Zanzibar Group Tour
Kenya Group Tour for Solo Travellers

I called it the ‘This is Kenya’ tour and much to my surprise and delight, the tour sold out and it turned out to be a great success.

In fact, it was so awesome that I decided to do it again the following year. Being the type of person I am and wanting to do things properly, I’d already set up as a fully-fledged tour company, but having a full-time job meant that I was limited in how many tours I could run per year.

Whilst planning the 2017 Kenya tour I was laid-off from my job in marketing and event management. I had two choices – apply for a new job at the company or take the opportunity to turn my passion for Africa travel into a full-time business – the choice was easy.

Rock My Adventure was born and the rest, as they say, is history. I now spend my days creating and running trips for awesome people like you.

We’re now going into our 8th year of operations and are now running trips to around 15 different countries (you can see all of our past tours here) in East, West, and Southern Africa and getting rave reviews from our customers.

It’s been an amazing few years, with hundreds of new friendships made and some incredible adventures across the continent and I hope you can join us one day.

Feel free to get in touch if you have any questions and I’ll be happy to answer!

Helen x

Rock My Adventure - Uganda

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Email: [email protected]

Whatsapp: +447809710257

Address: 353 - 355 Station Road, Bamber Bridge, Preston PR5 6EE

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